Recsolu, Inc DBA Yello Director, Demand Generation in Chicago, Illinois
Director, Demand Generation
Yello’s talent acquisition software enables companies to humanize the candidate experience by providing unprecedented speed and transparency throughout the candidate journey. Founded in 2008, Yello supports hundreds of organizations globally by serving as a key strategic partner in optimizing recruiting operations and talent relationship management.
In 2017, Yello closed a series C funding round of $31 million and continues to grow quickly. We’re looking to hire people who believe nothing is impossible, love to learn and be curious, can be accountable for success, always enjoy the journey and will own their personality. If this is you, come grow your career with Yello.
About The Role:
Director of Demand Generation will focus on increasing the pipeline of viable leads that convert into net new sales opportunities for the company. This role will own all aspects of the customer funnel from first touchpoint through to closed won opportunities. We are looking for someone who is equal parts execution and strategy; not solely one or the other.
How You'll Make An Impact:
Strategic understanding of marketing/sales alignment and experience delivering marketing qualified leads to inside and outside salespeople
Growing new qualified leads by implementing testing strategies (including multivariate) to enhance the demand creation process
Converting site traffic through calls-to-action, landing pages, and lead generation content
Developing the cross-platform digital marketing strategy, including website, paid campaigns, syndication, social and other engagement platforms (e.g., webinars)
Building and manage all email campaigns including but not limited to: content creation, a/b testing, link optimization, subject line analysis etc
Collaborating with Director of Content and Director of Product on key content marketing initiatives to increase engagement and leads
Building reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including marketing metrics, lead distribution, opportunity stages, pipeline contribution and ROI
Responsible for organic search (SEO) initiatives
Responsible for all paid search marketing programs, budget, goals and results
Responsible for conversion of leads to MQLs with closed-loop coordination with Sales
What We're Looking For:
Bachelor’s Degree or equivalent
Minimum of 7 - 10 years digital marketing experience with B2B SaaS preferred
Demonstrated ability to use marketing automation to drive bottom line revenue
Proactive pipeline management and forecasting skill set able to see bottlenecks and identify solutions
Expert with measurement and tracking tools Google Analytics and Google AdWords
Expertise in Hubspot Lead Management and SalesForce
Results-oriented, motivated leader and confident communicator
Industry knowledge and experience HR/Recruiting is appreciated
Vigorous attention to detail
What You Can Expect From Us:
You can expect a unique opportunity to contribute to hitting our SAO and revenue goals alongside lots of collaboration and mentorship. You'll also have the opportunity to help build processes, formulate procedures and create new deman generation initatives for the organization at large.
At Yello, we work together to improve the hiring experience and power recruitment programs. Every Yello team member is empowered to grow each day and achieve new career accomplishments, and we always make time to celebrate team members’ successes. Our Loop office is steps away from public transportation, overlooks Lake Michigan and our open concept office offers plenty of space to collaborate with colleagues, or to work independently. We offer health, dental and vision insurance, a competitive 401k match, a reimbursement for fitness memberships and support for ongoing learning. Above all, we look forward to coming to work each day to solve interesting problems and make the impossible, possible.
Yello is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Candidates local to Chicago are preferred.
You must be authorized to work in the United States.