RXBAR National Promotions Manager in Chicago, Illinois
National Promotions Manager
(View all jobs)
RXBAR: We manufacture, market and distribute whole food protein bars. While the protein bar market is crowded, RXBARs are the cleanest protein bar available and our branding stands out. A unique, “No B.S” value proposition in a rapidly growing health food market has our company positioned for growth.
National Promotions Manager: RXBAR is one of the fastest growing natural brands in the country. Over the past 3 years we have developed a strong business across multiple channels (E-Commerce, Wholesale, and Retail) and product lines (RXBAR and RXBAR Kids). We are looking for a National Promotions Manager to lead the national retail marketing efforts and partner with the Sales team to help grow our retail business. The National Promotions Manager will work closely with the Sales and Marketing teams, and broader organization to develop and implement marketing strategies to drive awareness and trial in-stores and help achieve sales goals.
The ideal candidate has passion and is looking to be part of an exciting, fast-paced, innovative company. This person must have previous CPG retail experience, be a strong collaborator and executor, have strategic mind-set, analytical skills, and bias for action, and think creatively and out-of-the-box.
General Functions + Job Responsibilities:
Drive execution and strategy of RXBAR consumer promotions marketing initiatives across the retail channel, delivering activation plans that span the entire shopper journey
Develop and execute national consumer promotion program(s)
Lead annual planning workshops with key stakeholders
Lead national shopper marketing executions, such as Catalina, News America, and Ibotta
Identify opportunities to partner with Digital Marketing team on industry-leading digital shopper marketing initiatives
Analyze marketing program performance and results to inform future strategy and executions and create a feedback loop for continuous improvement
Manage a large portion of the Retail Marketing budget to ensure accuracy and manage volume and profit targets
Partner closely with the Sales and Supply Chain teams on inputs into monthly production forecasting model
Skills & Qualifications:
Positive attitude, energetic, a thirst for knowledge, and an excitement for growing our business
Bachelor’s Degree in business or marketing; MBA a plus
5-8 years’ post-bachelor’s degree or 1-3 years’ post MBA experience in marketing, sales, and/or agency in Food or CPG industry
Experience working in shopper marketing or marketing brands in a retail environment. Experience with national campaigns is a plus.
Strong strategic backbone and analytical skills with a bias for action and execution
Ability to multi-task and prioritize across many projects
Genuine interest and passion in marketing, both end-consumer and retailer
Team player with strong communication and collaboration skills
Ability to work in an ambiguous, fast-paced and entrepreneurial environment, with a proven ability to collaborate and influence in non-traditional organization structures
Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with Company match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.