Fortive Corporation Vice President, Marketing in Gurnee, Illinois

Vice President, Marketing

About Us:

Dynapar offers the world's broadest range of encoders, resolvers and accessories for motion feedback control. For 50 years, the four brands of Dynapar have been providing innovative, customized system solutions for virtually any heavy-, industrial, servo- or light-duty application.


The Global VP Marketing role will be responsible for defining, implementing and executing the strategy for our global operations and customers. He/she will be responsible for Hengstler Dynapar’s customer segmentation and Voice-of-Customer (VOC) initiatives to identify market insights and trends, and turn them into new product commercialization opportunities that support our strategic objectives. This role will also be responsible for maximizing the value of our product portfolio, defining and implementing our pricing initiatives, leading our Condition Monitoring growth project and setting the product roadmap and GTM strategies for feedback as well as for the non-Feedback Core Products from Hengstler. He/she will lead the Marketing team, with Digital Marketing, Product Marketing and Marketing Communication with the target to collaborate with other key functional areas in Hengstler Dynapar and also in Fortive to achieve our growth targets.

This role reports to the President and is based in Gurnee, IL, and will work within a highly cross-functional organization to help drive dynamic performance in all areas. The Marketing team is currently seen as having 7 direct reports and a total team size of around 20 people spread over Germany and NA with a strong matrix relationship to China.


  • Lead the strategic planning process for Hengstler Dynapar and be actively involved in setting the strategic direction for the Global Feedback Business Unit

  • Employ marketing best practices such as customer segmentation, VOC, product portfolio management, competitive positioning, market assessment, pricing, and new product development

  • Define, structure and lead the execution of VOC initiatives to identify market needs and opportunities that result in a strong product road map for our business

  • Lead the Marketing team to success

  • Lead initiatives to research and develop new products

  • Plan and modify products to meet customer needs

  • Bring Condition Monitoring project to growth targets

  • Confer with customers and engineers to assess equipment needs and to determine system requirements

  • Collaborate with sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support.

  • Develop, present, or respond to proposals for specific customer requirements, including requests for proposal responses and industry-specific solutions.

  • Oversee new product development efforts, from business case creation to product launch

  • Analyze market trends and opportunities to effectively manage Dynapar’s product portfolio

  • Develop, expand and maintain Market Maps to understand relevant industries and competitors, and recommend initiatives to drive competitive differentiation

  • Oversee the development and implementation of Digital Marketing processes and initiatives to drive growth

  • Oversee the development and execution of product training and support to sales, customer service, technical support, distributors and customers to drive growth

  • Actively participate in trade shows, conferences and sales promotions

  • Be the voice of Hengstler Dynapar to the market and to Fortive



  • Bachelor's degree required; technical degree highly preferred

  • MBA required

  • Must possess 7 relevant experience with 3 years in a strategic role

  • Automation industry experience a plus

  • Leadership experience in leading a global team

Dynapar is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Fortive Corporation Overview:

Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.

Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit: .

Job: Marketing / Communications

Primary Location: North America-United States-IL-Gurnee

Organization: Dynapar

Schedule: Full-time

EEO Statement: "The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a ""Fortive Company."" Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender, identity, or other characteristics protected by law. The ""EEO is the Law"" poster is available at: Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail to request accommodation."

Req ID: DYN000190